At Ashersons, our professional team has represented advertising and marketing companies for decades, focused mainly in the outdoor advertising spaces.
Advertising and Marketing Law refers to the body of laws related to the means and methods of communicating information about a product or service to the public.
Obviously, effective marketing is key to the success of any business, but all businesses also have a legal obligation to ensure that any claims or representations they make in their advertising claims are truthful, not deceptive, or in some other way violate the law.
Advertising attorneys work behind the scenes to provide guidance to companies. They help ensure that businesses play by the rules so that they advertise ethically and legally.
There are a host of regulations which apply to marketing and advertising strategies across different mediums, especially in relation to large format outdoor advertising or billboards. Different provinces or cities might have different regulations which apply to advertising in conducted in different areas.